Planning for delays and money pits - The last thing you want is to run out of money before or right after you open your doors and end up scrambling to bring in revenue.This helps ensure your floatation tanks are running properly, your turnover routines are set, and every actual customer at your launch gets a 5-star experience built off the initial feedback and practice runs. We strongly recommend running at least a week or two of soft launch with friends, family and your close network. Even one or a few lower reviews can start to skew the perception of potential customers curious to try floating when you’re starting out, so make sure each and every person is treated like royalty. On the contrary, every float center that opens in a rush without the proper care results in an onslaught of 1-star reviews that not only sink the business, but can make it harder for everyone else running a float spa. More positive experiences of people floating safely and in pristine environments lead to further acceptance of floatation therapy as a viable therapeutic practice and treatment. Since there is a lot of anxiety and concern around things like claustrophobia or sanitation, there’s the added pressure of helping to set the standard across the world to help break down the lack of education. Education, cleanliness, calm and warm customer service are all key pieces of ensuring that each float experience is 5-stars or an 11/10.
That’s really your job, is to make everything so smooth and well thought out that people feel at ease throughout the process and experience the best possible float they can.
Especially if you are the first or one of the early leaders in your area, you may have to work with developing the processes and standards for your local health authority. It’s standard for many businesses across the board to miss their original opening schedule, but with a float center there are so many factors involved since the industry is still forming and maturing. When you want to open a float center, it’s vital to spend time planning out your spa and ensure your budget fits your goals (and includes a considerable amount for unexpected expenses and delays). Introduction to Starting A Float Tank Business
We currently have a 100% success rate in launching new float centers with the goal of gaining at least 100 founding members along with a large email list of future customers before they open their doors! Read our insights from starting a float tank business for 4 float centers, including 3 new floatation spas and a second location for another. Want to launch your float center with 100 members? Let us help you be profitable on day one!